What is Starbucks logo font? Global coffee company, Starbucks, uses the font Freight Sans Black. The font was created in 2005 by Joshua Darden. Jul 12, 2016 Archive of freely downloadable fonts. Browse by alphabetical listing, by style, by author or by popularity. Producer Kit Torrent.

Starbucks Logo Meaning and History For a minor fledging coffee shop located in a city with a huge seafaring history, designing an appropriate Starbucks logo was a number-one priority. The founders of the business consulted Terry Heckler, who then ran through a dozen of old marine books and offered an image dating back to the 1500s – a two-tailed mermaid (The Siren) derived from a Norse woodcut dating back from that time. The Starbucks logo history demonstrates how storytelling can contribute to success in the modern world. According to the legend, Elynas, the King of Scotland, when crusading Europe, met fairy Pressyne and asked for her hand immediately. She said yes, but there was just one condition: he was not allowed to see her in labor or when bathing their children.

He broke the oath when she was giving birth to their triplet daughters, and she went away with all three of them to the land of Avalon. Later, Melusine, the eldest of the daughters, found out how her father had betrayed on his promise and wanted to confine him inside a mountain. To punish her, her mother put a curse on her, and from now on every Saturday she would turn into a serpent from the waist down. When she got married, she had to make a pact similar to the one, which her father had broken: her husband was not allowed to see her bathing on Saturday. He broke the pact and accused her of spoiling his bloodline. Right after that she turned into a huge serpent and went away forever. That is how the mermaid is believed to have appeared.

The first Starbucks symbol featured the mermaid in its original appearance: she was topless and big-breasted. The idea was to make the logo as seductive and the coffee was. Also, the logo was to depict old coffee traders’ nautical lifestyle.

The Starbucks logo contributed to the company’s skyrocketing popularity. However, the Siren’s nudity raised an increasingly tough resentment in the then conservative and puritan society. However, the logo continued to prove its effectiveness as the clientele continued to grow, and the company would disregard criticism. That was the case until the 1980s when the brand expanded from coffee house signs and cardboard cups to Starbucks delivery trucks and massed outdoor advertising. Avantgarde Bk Bt Bold Font. In 1987, Howard Schulz bought the company and came up with a modified logo version. The mermaid was still there, but her breasts were now covered with her long beautiful hair and no longer visible.

The innovation made the Starbucks symbol a little more conservative yet even more beautiful. Another modification took place in 1992.